Dumb Ways to Die was a public safety ad created by Metro Trains, a rail service in Melbourne Australia. Although the campaign, released in 2102, hasn't demonstrated to show any impact at preventing rail deaths, the initiative went viral mainly because of this video.
Despite its viral success, the campaign was also criticized on the basis that suicide is one of the most influential causes of rail trauma, and the ad reinforces deadly trains as a possible suicide method. But that didn't stop the folks at Metro and thus, they created a game available for iPhone and Android. You can download it for your phone using the links here.
No comments:
Post a Comment
This website is not only read by GO Transit passengers, but also by employees of various transit agencies across Canada and the US, members of the media and enjoys an audience from around the world. Please take that into consideration.
You can remove your comment but a copy of that comment is retained by the software and is immediately available to the editor.
ThisCrazyTrain.com's commenting rules are simple: If you make an overly offensive comment (racist, bigoted, etc.) or go waaaay off topic, your comment will be deleted. Please conduct yourself accordingly.