Tuesday, February 16, 2016

The passsword is "free"



This reminds me of 1997 when the Ontario government let everyone drive the 407 Highway toll-free for six months. When it came time to pay, the herd thinned out considerably.

But generally, this is a good strategy. Make it free, some will do it again and others will go back to the 2-hour trip for $3.25 with nary a complaint on the TTC.

2 comments:

  1. MarkFebruary 23, 2016 at 7:59 AM

    What a great way to inflate ridership numbers for the next progress report to the Metrolinx board

    ReplyDelete
  2. CarolynJune 6, 2016 at 5:12 PM

    Yep, free sounds good. Some people will stick with it.

    ReplyDelete

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